“Not every woman can be a beauty, but every woman can behave like a beauty,” wrote Mrs. Walter Sohier in Vogue’s February issue, 1950. These words may seem ancient to the iPhone-tapping, degree-earning, freedom celebrating women of our day, but has the message behind these words really left us?
Magazines first started earning million dollar revenues in the 1970s and yet, 40 years later, media remains a chilly, disciplined and sometimes even painful world for women — most especially, for girls. Even over the past three centuries that women have been reading magazines, its easy to notice that while the real, the unkept, the unpredictable and the free all seem to roam in news publications, the same isn’t necessarily true for women’s and fashion magazines. Concerning visual narratives and threatening unwritten rules can endanger young minds.
Emilia Ferrara was a captive magazine reader, pouring through every page of every issue, month after month, in her teens through to college. However, as her passion for journalism grew, her inclination to serve the female reader through female titles waned. After repeatedly encountering frivolous narratives and unhealthy standards, she began studying at Columbia Graduate School of Journalism and researching how the beauty, fashion and magazine industries impact young girls.
“Mag World: Mad Magazines, Bad Beauty, Fad Fashion And Finding The Way Out” is a non-fiction text that threads together voices such as Virginia Woolf, Walter Lippman and Tina Fey. Ferrara speculates over the future of girls as readers, much like Woolf imagined the future of women writers. She challenges intricate details of modern journalistic practices, adjacent to Lippmann’s review on his day. And her hopeful (and sometimes humorous) tone echoes Fey’s ability to deliver a positive critique.
Written with both vision and forgiveness, Mag World is a melodic call for reform, a handshake to editors and an inspiration to today’s girls who stand to inherit the future. This brave and gracefully defiant journalist shows the way forward for all who aim to serve this next generation of young readers. With profound empathy and radiant imagination, Ferrara encourages each of us to see beyond the cover, the label or the selfie and to believe that the world of media can be healthy when we dare to change.